Contact: John Graham

Open Solutions Inc.

Phone: 905.868.9901 x230

Email: jgraham@osicrm.com

10-17705 Leslie Street

Newmarket, ON L3Y 3E3

Phone 905.868.9901

Fax 905.868.9897

Open Solutions Inc.

January 14, 2005
 
Press Release

OSI Introduces the Sales Opportunity Funnel - “Funnelmation”

Open Solutions Inc., a market leader in integrated CRM / ERP solutions, announced the availability of Sales Opportunity Funnel Management

Newmarket, January 14, 2005:  OSI today announced the introduction of Funnelmation, an enhanced sales automation tool used to manage the sales cycle. The concept of the sales opportunity funnel is modeled after the ideas of Don Thomson, one of the most highly skilled and successful sales professionals in modern time. The new sales opportunity funnel, Funnelmation is an excellent add-on to the ResQ Enterprise™ CRM / ERP suite.

Available now, the Sales Opportunity Funnel provides transparency to the sales cycle and processes required to keeping the funnel full. The sales opportunity funnel takes all the guess work out of qualifying and moving a prospect along through the funnel until they come out the end as a customer. With this new tool, sales professionals will spend less time trying to figure out who is the most qualified lead to concentrate on.  They are provided with detailed criteria as well as an excellent visual to see how balanced their funnel is and who to concentrate their efforts with. The sales manager has the ability to define and control the stages within the sales cycle as well as to setup the detailed criteria to follow to help their staff qualify leads and manage prospects.  

Brad Dempsey, President of OSI and early follower of Don Thomson’s methods said, "Sales professionals need excellent tools in order to make them more productive. They have the talent to sell, but need tools to organize and streamline the process of qualifying leads and closing deals. Funnelmation in ResQ Enterprise™ is the quintessential tool that will allow your sales professionals to thrive."

Funnelmation is available at no extra charge for new customers and it is available to existing customers having current service contracts.

About OSI

Open Solutions Inc. was established in 1988 to provide companies in the business-to-business market an unobtrusive, easy to use information management system, which integrates Customer Relationship Management and Enterprise Resource Planning.  This integrated solution brings new levels of efficiency, timeliness and accuracy to their operations.   ResQ Enterprise™, in addition to being a turnkey solution delivers an unprecedented foundation for Value Added Resellers to provide custom solutions through an open back-end and extensive user interface connectivity.

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